Products that become brands

Approach

Product-first branding

Your digital product should be the strongest expression of your brand—not a disconnected interpretation of marketing guidelines. When you need strategic design leadership that bridges brand and product, you get 20 years of expertise working at exactly that intersection.

Whether you're modernising legacy platforms, building design systems that scale, or launching an entirely new suite of products, you'll have an embedded partner in your team with direct stakeholder access. You get hands-on craft, opinionated execution, and focus on what ships—not what lives in Figma files.

What makes this work

• Hands-on visual design, not just strategy decks
• Design systems built for shipping, not documentation
• Embedded in your team, working with stakeholders
• Transform from campaign-first to product-first branding

Cases

Impact through design

Partnerships that solve real organizational challenges and deliver measurable business impact. From merging Bang & Olufsen's app ecosystem, to collaborating with Elsewhere Studio on Foundgood's €10M+ impact platform, to delivering mobile commerce and fleet management solutions at ustwo.

Recent work includes

• Heco et al: Dual-platform strategy with consumer savings app paired with B2B market intelligence
• Upright Music: Distribution platform serving musicians with TV, film, and commercial licensing opportunities
• Medicine delivery platform on desktop & mobile made together with Isabelle Bärgh

Work together

Let’s talk about your product

Every product has a unique story – where you've been, what you're building, and what's standing in the way. I'm genuinely interested in understanding your specific goals and challenges, and exploring whether fractional design leadership could help you get there.

What to expect

• 30-minute discovery call to understand your journey
• Proposal outlining approach, timeline, and investment
• Kick-off and start working embedded in your team