Design direction for when
- You are about to raise a round.
- You are entering a new market.
- Your old brand no longer describes what you do.
- You have raised a round.
- You want to win back market share.
- You need to look as serious as the competition.
Design direction for your product & brand, with a small group assembled around the task. Working with the team you already have, or bringing together the people you need.
Let’s talk about your productApproach
Direction around your task
Your product needs a clear direction: what it should do, how it should feel, and how it should express your brand. That direction gives your team a shared basis for the decisions ahead.
Alfred works with you as design director, leading a small group assembled around the task. If you already have a team, the work starts with them. Where you need other skills, the group takes shape around what you need to achieve.
What this gives your team
- A shared direction for your brand and product
- Clear priorities for the decisions ahead
- The right mix of people around the task
- Design leadership alongside your team and stakeholders
Cases
Impact through design
Design direction starts with a business problem. Bringing Bang & Olufsen’s app ecosystem together. Collaborating with Elsewhere Studio on Foundgood’s impact platform. Helping teams at ustwo shape mobile commerce and fleet management products.
Recent work includes
- Heco et al: a consumer savings app paired with B2B market intelligence
- Upright Music: a distribution platform for TV, film and commercial licensing
- A medicine delivery platform for desktop and mobile, made together with Isabelle Bärgh
Work together
Build your team
Start with an indication of the people and time your task might need. Adjust the setup and share the context. Alfred will come back with the team he would actually propose.
What to expect
- A starting point for a conversation about your task
- A proposed team shaped around what you need
- Agreement on the scope, timing and cost before work begins